Semantic search using Generative AI
Boosting conversions in an online learning marketplace with our AI-driven semantic search, helping users find what they are truly looking for, not just what they type into the search box.
About the company
TanfolyamGuru is an emerging Hungarian SME with tremendous experience in the adult education domain.
The Challenge
The marketplaces sometimes struggled to connect users with relevant courses due to traditional keyword-based search mechanisms. Users faced difficulties finding what they needed because of exact word matching. This not only frustrates users but also reduces conversion rates and revenue, as potential learners abandon their searches without enrolling.
Solution
To address these challenges, we developed and implemented an advanced semantic search solution powered by Generative AI technology.
Our solution extracts the meaning of a search query to understand the context of a search intent rather than mere keyword matching. This approach allows for a deeper understanding of user queries facilitating more accurate and relevant search results.
Beyond improving basic search functionality, our solution also analyzes user queries to suggest additional courses within the same domain, closely matching their interests and needs.
Results
The integration of our semantic search solution significantly improved the site. Users experienced a more intuitive search process, easily finding the courses they were looking for, which reduced frustration and increased enrollments. Conversion rates rised as users were more likely to enroll in courses matching their interests. Engagement and retention improved through domain-specific recommendations, encouraging users to explore and enroll in new courses.
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